Each year brings significant new developments and transformational change to what customer relationship management is. While technology is driving actions and expectations of customers today, even the love of tech comes second to a need to protect and secure their data, as well as the need to feel valued beyond the transactions they enter into. CRM Evolution offers a wide variety of sessions dedicated to understanding how the latest technology is affecting customer journeys and experiences. It also focuses on effecting organizational change and deploying best practices to take full advantage of what these technologies have to offer.