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OTT is the future of television, and we’ve expanded the former OTT Summit to offer even more sessions for a deep dive into how broadcasters, cable & satellite operators, MVPDs, vMPVDs, and content rights holders can unlock the value of OTT and TV Everywhere. Because business and technology factors work hand-in-hand to create a successful OTT service, we’ll look at the entire OTT ecosystem to provide a thorough understanding of the opportunities and challenges that lie ahead. We’ll also unveil fresh OTT research to give you actionable data and help you thrive in this increasingly competitive market. It will point to improvements in content creation, acquisition, and monetization, and reveal coming shifts in consumer viewing habits.