CRM magazine and the destinationCRM.com website are the premier resources for information on customer relationship management and it’s impact on every part of the organization, especially in the areas of sales, marketing, and customer service. CRM magazine covers the tools, products, and services relevant to the CRM market. Today, managing a company’s relationships with customers and potential customers is a business imperative, and CRM helps enterprise stakeholders navigate this complex ecosystem of customer data and information.