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CRM magazine recognizes the top providers of customer relationship management technology for customer service, marketing, and sales.

NEW YORK, July 24, 2020–CRM magazine has compiled its 2020 list of the “Top 100” vendors of customer relationship management technology for customer service, marketing, and sales. The list appears in CRM’s July/August 2020 issue.

Along with the vendor list, CRM’s editors also identified the top trends in customer service, marketing, and sales. Not surprisingly, COVID-19 and the need for automation that it spawned in response to government-mandate shutdown, were top-of-mind across the industry.

“Things were churning along, and then the coronavirus hit. The business disruptions caused by the disease and the government response to it have generated renewed interest in and underscored the crucial role of CRM technology,” observed Leonard Klie, editor of CRM magazine. “Almost overnight, CRM technology became the sole way for companies to continue supporting employees now forced to work remotely, maintaining contact with customers and prospects who could no longer shop in stores, and handling a sharp spike in contact center volume.”

Below is the list of companies making this year’s “CRM Top 100” list and the market segments in which they compete:

3CLogic
Customer Service

6Sense
Marketing

8×8
Customer Service

Act-On Software
Marketing

Adobe
Customer Service, Marketing

Amazon Web Services
Customer Service

Arise Virtual Solutions
Customer Service

Ask Nicely
Customer Service

Aspect Software
Customer Service

Avaya
Customer Service

Aviso

Marketing, Sales

Bigtincan
Marketing, Sales

Bright Pattern
Customer Service

Calabrio
Customer Service

CallMiner
Customer Service

Cisco Systems
Customer Service 

Clarabridge
Customer Service

ClearSlide
Sales

Cogito
Marketing

Concentrix
Customer Service

Confirmit
Customer Service, Marketing

Conga
Sales

Connectwise
Customer Service, Marketing, Sales

Conversica
Customer Service, Marketing, Sales

Conversocial
Customer Service

 Copper
Marketing, Sales

 Coveo
Customer Service, Marketing

Creatio
Customer Service, Marketing, Sales

 Creative Virtual USA
Customer Service

 Cyara Solutions
Customer Service

 Demandbase
Marketing

 DialogTech 
Marketing

Directly
Customer Service

 eGain
Customer Service

 Experian Data Quality
Marketing

 Five9
Customer Service

 Freshworks
Customer Service, Marketing, Sales

 Genesys
Customer Service

 Gladly
Customer Service

 Glance Networks
Customer Service

 Google
Marketing, Sales

 Gridspace
Customer Service

Helpshift
Customer Service

 HubSpot
Marketing

Inference Solutions
Customer Service, Sales

 Infor Global Solutions
Marketing

 Informatica
Marketing, Sales

 InMoment
Customer Service

 Interactions
Customer Service

 Intouch Insight
Customer Service, Marketing

Jacada
Customer Service

Kitewheel
Customer Service

Kustomer
Customer Service

LeanData
Marketing

Linked In
Marketing, Sales

LiveRamp
Marketing, Sales

LogMeIn
Customer Service

Medallia
Customer Service

Melissa
Marketing, Sales

Microsoft 
Customer Service, Marketing, Sales

Mitel Networks
Customer Service

Neustar
Customer Service, Marketing

NICE inContact
Customer Service

NICE 
Customer Service

Nuance Communications
Customer Service

Openprise
Marketing, Sales

Oracle
Customer Service, Marketing, Sales

Outreach
Sales

Pegasystems
Customer Service, Marketing

Precisely (Syncsort)
Marketing, Sales

 Qlik
Marketing

 Radial
Customer Service

Really Simple Systems
Customer Service, Marketing, Sales

 RedPoint Global
Customer Service, Marketing

 RingCentral
Customer Service

Salesforce
Customer Service, Marketing, Sales

 SAP 
Customer Service, Marketing, Sales

 ServiceNow
Customer Service

 SmartAction
Customer Service

 Soffront Software
Customer Service, Marketing, Sales

 SugarCRM
Customer Service, Marketing, Sales

 Talkdesk
Customer Service

TeamSupport
Customer Service

Telenotes
Marketing, Sales

Teleperformance
Customer Service

Thunderhead.com
Marketing, Sales

 TTEC
Customer Service

 Twilio
Customer Service

 UJET
Customer Service

 United States Advanced Network (USAN)
Customer Service

 Validity
Marketing

 Vanilla Forums
Customer Service, Marketing

 Verint Systems
Customer Service

 VHT
Customer Service

 Xactly
Sales

 XANT (InsideSales)
Sales

Zappix
Customer Service

 Zendesk
Customer Service

 Zoho
Customer Service, Marketing, Sales

 ZoomInfo
Marketing, Sales


“Vendors on the “CRM Top 100” list lead the industry when it comes to helping companies better interact with customers and prospects throughout the entire customer lifecycle,” Klie said. “Companies can’t go wrong by looking at any of these vendors for their customer service, marketing, or sales needs.”

About CRM Magazine

CRM magazine is the leading publication of the customer relationship management industry, covering customer service, marketing, and sales strategies. The magazine also produces the annual CRM Evolution and SmartCustomerService conferences. For more information about the magazine, its editorial calendar, or CRM in general, please visit  http://www.destinationcrm.com. CRM magazine and the destinationCRM.com website are properties of CRM Media, a division of Information Today, Inc.